He is a man, who has definitely not just changed the rules of the game, but also has rewritten it, in his own terms. He is none other than Bollywood's very own Akshay Kumar. He is one of the Numero Uno stars that Bollywood can easily back on due to his mass appeal.

No wonder then, not just the filmmakers, but also the ad fraternity guys are queuing up at his doorstep to sign him on. After having endorsed a million products including the likes of Thums Up, Levis, X-Box 360 etc..., the superstar will now be seen endorsing wireless solutions provider Micromax.

According to Bollywood Hungama's confirmed sources, Akshay has been signed by the said telecom company in accordance to his 'instant connect' with the classes and masses alike. The source also added that knowing Akki's 'market status', the said company has shelled out a 'macro' bomb of an amount as Akki's remuneration.

No wonder they say, ' Make hay...while the sun shines'! What say, Akki baba!