What do you get when you have the biggest superstar of the country and one of the best photographers come together for a campaign? Sheer Magic! Yes that's what happened when ace lensman Dabboo Ratnani captured 'Baadshah of Bollywood' Shah Rukh Khan in his many moods for a special campaign for Belmonte.

King Khan is seen in as many as 8 different outfits ranging for business wear to party wear and needless to say, he looks super cool in each one of them. The campaign introduces Belmonte's 8 days a week concept which flaunts a fresh collection of 8 new looks, seven for each day of the week and one for that special Saturday night.